OUR STORY & PHILOSOPHY
Wickid Candle is a story about passion and imagination. It is our mission to create and convey a story through creative and unique use of scents, colors and text. As we develop each product, much thought is put into the feelings we want to evoke and how we can tap the part of the mind where innate instinctive impulses and primary processes are manifest...the id.
I am a husband and father of three amazing children, who share the love of candles. We would always stop at candle section of the store and smell the different fragrances and give our critique of each one. There was a common theme to most of these candles, in that they didn't connect to a feeling. I decided one day, there needed to be a line of candles that men would enjoy. A line of manly-candles that had scents we could not only enjoy, but would stir our senses and awaken the mind and soul.
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